THE UNPARALLELED ALCOHOL

BEVERAGE EXPERTS
UNEQUALED BLENDING EXPERTISE

AND KNOWLEDGE
ALCOBEV BRAND DEVELOPMENT

AND LAUNCH
SPECIALIZED BUSINESS GROWTH

CONSULTING ADVISORY

WHO WE ARE
WHAT WE DO
OUR APPROACH
ADVANTAGE

WHO WE ARE

Vizanar Advisors is a leading alcoholic beverage and spirits consulting firm that extends solutions to distillers, breweries, bottlers, and producers of raw ingredients used in alcohol production. As India's leading alcohol advisory, we help clients diversify and scale up their businesses. Vizanar holds unparalleled experience across the alcohol domain and can provide insights and solutions to the most critical challenges that alcohol companies get faced with. Headquartered in Bangalore, India, Vizanar is led by Mr. Vijay Rekhi, former Managing Director of United Spirits Limited (now Diageo India). The Vizanar leadership team holds the distinction of having delivered exceptional results across the alcohol industry value chain.
WHAT WE DO

At Vizanar, we thoroughly evaluate high-value opportunities and meticulously assess critical challenges to provide custom-tailored solutions that deliver sustained growth for companies that operate in the alcohol domain. Our capabilities include advisory services that span financial, operational and strategic functions, enabling our clients to realize optimal revenues, improved margins, and standout brand positioning. Through our comprehensive approach, we empower organizations to excel in the complex and competitive alcohol market, by continuously adapting and thriving amidst the evolving business and regulatory landscape.
OUR APPROACH

While there are many obstacles in the alcobev domain that we serve, the opportunities far outweigh them. At Vizanar, we adopt an interdisciplinary and collaborative approach to tackle the key challenges our clients face. We help align organizations with their strategic objectives through extensive analysis and appraisals processes. Our expertise, resources, and knowledge help companies to navigate the alcohol marketplace, by significantly enhancing their business and delivery models.
ADVANTAGE

With an exceptional professional heritage to draw upon, Vizanar is uniquely positioned to provide clients with an edge over competitors. Our profound insights, functional expertise, and ability to share innovative and forward-thinking business strategies have consistently aided our clients in achieving success within an increasingly competitive industry landscape. By leveraging our deep knowledge pool and by staying current with industry trends, we empower alcobev businesses navigate challenges and realize sustained growth and enhanced market standing.

SERVICES

Vizanar offers alcohol beverage advisory and consulting services across various disciplines. Backed by over 400 years of collective team experience across the alcohol industry, we lend a competitive advantage to our clients through our wealth of domain-specific knowledge. By leveraging our understanding of the industry's nuances, we provide our clients with the insights and strategies needed to navigate market challenges effectively.

01 Business and Marketing Strategy
02 Product and Blend Development
03 Procurement and Vendor Partnerships
04 Sales, Distribution and Logistics
05 Manufacturing and Operations
06 Distillery and Brewery Turnkey Set Up
07 Distillation Processes and Quality Control
08 Financial Analysis and Cost Control
09 Corporate and Product Public Relations
10 Regulatory Compliance

01
Business and Marketing Strategy
Alcohol businesses need to develop a well-informed business and marketing strategy to succeed. Vizanar is equipped to formulate measurable business and marketing models, enabling our clients to evaluate growth and achieve a sustainable business advantage. With reliable methods of reaching new customer segments and increasing product awareness, we give our clients an edge over competitors by improving market penetration.
02
Product and Blend Development
We help clients create new products or improve existing offerings including whiskies, rums, brandies, vodkas, gins, and ready-to-drink (RTD) mixes. Our master blenders aide in blend development, high quality raw material selection, and creation of flavour profiles across all alcoholic beverage segments, utilizing best-in-class processes, and true craftsmanship. We also assist in product branding, packaging design, and brand positioning for client products.
03
Procurement and Vendor Partnerships
Vizanar offers exclusive and effective accountability models that are unique to the industry. Our team is proficient at identifying top-tier service providers and partners who meet our clients' specific needs and requirements. Cost and vendor performance optimization are among our core operational strengths, ensuring we consistently enhance our clients' efficiency with respect to business outcomes.
04
Sales, Distribution and Logistics
With decades of industry experience, we have cultivated strong relationships with alcohol distributors and retailers. We assist clients in optimizing distribution and logistics, elements that are crucial for business growth. By leveraging our extensive network, you can place your products in key locations across India. Additionally, we offer expert advisory on pricing strategy as well as sales forecasting to ensure your market success.
05
Manufacturing and Operations
Our experts excel in thoroughly evaluating manufacturing capacity, production efficiencies, and operation costs for alcohol businesses. By conducting a comprehensive analysis of core capabilities, available resources, equipment, and personnel, we recommend tailored strategies that enhance operational efficiency and ensure top-quality manufacturing processes. These strategies are designed to support higher performance standards.
06
Distillery and Brewery Turnkey Set Up
Our specialized expertise in the manufacturing stage of spirits, wines and beers helps us provide comprehensive end-to-end distillery and brewery turnkey solutions. These solutions are meticulously designed to synchronize production with expected outcomes. From advisory with respect to the selection of the right equipment to ensuring timely delivery, we can help draw a detailed program using the best practices.
07
Distillation Processes and Quality Control
Vizanar steers clients towards adopting the highest calibre distillation technologies and processes. We offer a robust framework for helping to implement standards and quality checks and integrate cutting-edge capabilities that help meet quality specifications. Through our comprehensive guidance, clients can achieve operational excellence and maintain superior distillation quality across their operations.
08
Financial Analysis and Cost Control
We provide comprehensive financial analysis services to help clients optimize profitability and maintain effective cost control. Our services include analyzing pricing structures, assessing production costs, and recommending strategies to improve margins and reduce expenses. Our insights enable businesses to make informed decisions, ensuring sustainable growth and enhanced financial health, through prudent planning and operations.
09
Corporate and Product Public Relations
We can help shape public opinion for alcobev companies and brands through our public relations efforts. Our PR experts have driven significant market cap growth for companies and engaged with respected opinion leaders. Our tailored corporate and product level communication effectively position brands, enhancing their visibility and appeal. Our comprehensive services include both traditional and digital PR as well as social media.
10
Regulatory Compliance
Vizanar possesses an in-depth understanding of local, regional, and national guidelines that govern the production, labelling, and sale of alcoholic beverages, as well as excise policies. We provide assistance to help you navigate these regulations, ensuring that all legal compliances are meticulously met. By leveraging our extensive knowledge, we help safeguard your business against regulatory challenges and maintain seamless operations.

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LEADERSHIP IS THE CAPACITY TO TRANSLATE VISION INTO REALITY.

Warren Bennis

ADVISORY GROUP

WORK

NEW LAUNCHES

At Vizanar, we take immense pride in developing new brands. Our extensive expertise in alcohol beverage development ensures successful market launches of new blends. Our rigorous process includes detailed needs and economic analysis, brand name creation, packaging design, blend development, feedback-driven tasting sessions, and finalizing production SOPs. Explore our new brand and blend development process by clicking here to learn more.

CASE STUDIES

We are proud to have partnered with esteemed industry leaders and successfully launched and grown several startups over the years. Our portfolio features collaborations with Globus Spirits (Unibev), Grayson’s Distillers & Vintners, Siddham Beverages, Tilaknagar Industries, and William Grant & Sons, among others. Explore our case studies to learn more about our many success stories.